Tonality

Corporate identity includes a uniform approach to customers. The Tone of Voice. It transports our values and ideas on a linguistic level.

• We address our customers
• We tell stories actively, lively and vividly
• We write fluently, alternately describing and animating
• We create images in the head
• We use living verbs and descriptive adjectives
• We express ourselves simply and clearly
• We mix long and short sentences and avoid endless sentences
• We translate foreign language terms where useful and necessary