Introduction
We offer guidance and support. We create an intuitive and efficient user interface that meets the users' expectations and needs.
Less is more. We forgo purely decorative elements that do not contribute any added value. In this way we avoid visual overload. Every element used has a high functionality.
We give users only the relevant information they need to make the best possible decision. From the complexity of options we find exactly the right offer.
First things first: the info density of a mobile viewport concentrates on the most necessary. Through visual consistency and hierarchy we increase the user's attention. We have the courage to use free space ("negative space") to highlight core elements.
Content
Colors
Consistent and context-related use of colors
Typography
Consistent use of the TUIType font family
Iconography
Our individual TUIIcons library based on the TUIType
Illustration
Our branded illustration style
Layout
Visual structuring of content
Motion
Animated elements for a more joyful user experience