Tonality
Corporate identity includes a uniform approach to customers. The Tone of Voice. It transports our values and ideas on a linguistic level.
- We address our customers
- We tell stories actively, lively and vividly
- We write fluently, alternately describing and animating
- We create images in the head
- We use living verbs and descriptive adjectives
- We express ourselves simply and clearly
- We mix long and short sentences and avoid endless sentences
- We translate foreign language terms where useful and necessary