Colors

The following guidelines ensure a recognizable brand image, orientation and visual hierarchy.

Principles

compass — By offering a visual hierarchy and orientation the color set supports the user.

puzzle — The color set creates a recognizable look and fits TUIs brand identity.

partyhorn — Through exciting, high-contrast use they produce an uplifting mood.

Use

The generous areas in TUI White indicate the content of the area. The accent color TUI RED is only used for current promotions and then in moderation. TUI Blue and its gradations for a cool, calculated picture was marked in first line deals. TUI BEIGE 25 puts the configuration of the offers in the background.

Color Balance

Semantic Colors

Primary Promotion: #D40E14 212, 14, 20

Default Overlay: #092A5E 9, 42, 94

Secondary Navigation: #70CBF4 112, 203, 244

Secondary-Bright Sub Navigation: #C2E6FA 194, 230, 250

Secondary-Light Offer: #E2F3FE 226, 243, 254

Background Content: #FFFFF 255, 255, 255

Shade-Light Configuration: #F3F0EC 243, 240, 236

Shade-Light Recommendation: #E7E3DB 231, 227, 219

Perceptual Elevator